Below are the top influencer marketing trends one needs to follow or try in 2019.
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Video marketing represents more than three-quarters of internet traffic. The videos are fun to watch and people feel them be more authentic, and engaging. Social media platforms let the influencers experiment with video marketing trends through Facebook Live, Snapchat or Instagram stories.
Such media is used intellectually by brands to gain followers and engage them. Upon all, such media gives the influencers freedom to create branded content that drives traffic and good results.
Because if you choose an influencer with a huge follower base, then the choice of the influencer becomes selective and they would work with the one that offers them a developing and meaningful partnership. Specialized influencer marketing agencies can help you connect with the influencers that are the best fit for your brand.
Manoj Padaiyachi who has worked as an Influencer with the brands like Truecaller, Fastrack, Hike, Maggi, Cadbury to name a few believes that “One has to be very much focused and clear as an influencer as well as a brand. It’s not about chasing impressions or numbers, it’s about chasing the intent and conversion. And as an influencer like me, it carries a huge responsibility and dedication to the brands I influence, because whatever we say and do affects a lot of people.”
But that doesn’t mean you will always need popular and high-budget influencers for your brands. A good solution is to work with the less popular ones called “micro-influencers” who are on an uphill journey in the stream with few followers and strive to make things look more authentic and engaging.
Use software that makes influencer marketing process significantly easier with the increasing need for precise and accurate measurements. So, before you proceed to sign with an influencer, ask them for the specific KPIs they delivered previously and decide on the KPIs you use to evaluate because it is important for the parties to agree on metrics that are realistic and mutually aligned.
